Republican pollster, Frank Luntz,
explaining why it doesn't matter if Rudy keeps making things up.
“When he talks about New York, people see it,” Mr. Luntz said of Mr. Giuliani, “and they feel it, and if a number isn’t quite right, or is off by a small amount, nobody will care, because it rings true to them.”
Luntz is famous for teaching Republican candidates how to put lipstick on a pig.
Here are some more of his words of wisdom:
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
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